Social Media Marketing
There are so many secrets when it comes to social media marketing, that it’s hard to know where to begin. This page might not be the most well written or articulate post that you’ve ever read, but I’m going to try to get right down to the social media marketing nuts and bolts. I’m going to attempt to leave a lot of the fluff out.
One of the first things I like to explain to people is that you can and should learn how to use the tools that are available to you correctly. Many people don’t understand that “google” is an analytical tool, that can be utilized to obtain all sorts of valuable marketing information. You can also use tools such as hootsuite and software programs to eliminate some guess work and get an idea of what’s happening. Sourceforge.net is another great place to search for new and free tools.
When it comes to hootsuite, I think it’s a great tool, but I can also see a market for a software program that you could purchase once that would allow you to post your ads automatically. This software may already exist, and the benefits are that you’re not paying a monthly membership fee to use a system. This software would ideally automate posting processes, and keep things organized and simple. Building your own software is another option.
Social Media Marketing-Google
When you sign up for a Facebook or Twitter account, you’re allowed to follow, like, join groups, build a profile page and more. What many people don’t understand about networking is that your connections matter. If you can think about Google like a spider or a robot, you’ll see that the robot likes to crawl over content, links, images, etc. The robot will judge your network according to how many links it finds, how many followers you have, how many people you’re following, how much content you provide, and how big the people you’re connected to are.
You might not think that you need social media. The fact is, many people spend a majority of their time on websites like Facebook and Twitter.
Remember how I told you that google is a tool? You see, if you just built your twitter page today you’re allowed to follow 5000 people. You can choose to follow people who have millions of followers, such as corporations, celebrities, businesses, franchises, sports teams, or you can follow people who have a few followers. The more followers the people you follow have, the stronger your network is going to be. That’s why I think of Google as a robot and a tool.
When I want to find out who I should follow to build a strong network, I can use Google by searching for terms such as “who are the most famous celebrities on twitter?”, “what are the biggest corporations on twitter?”, etc. When this list comes up, those are the people I’ll follow.
The truth is, this works. I have evidence. I should probably be charging money for this information! Currently about half of the visitors to my website come directly from my twitter page! In the future I hope to get more search engine traffic, but I’m very pleased with my twitter results.
Although the platform on Facebook is different, you can still like and follow a certain number of people on a daily basis. Traffic and exposure are what matters. You see, there are people who are trying to hustle by building one web page or selling one item or digital product. Some just don’t get any traffic. There are others who are trying to build a business. If you’re getting millions of visitors every month and you sell a high converting item or product, you don’t need to spam and hustle people.
I’ve learned how to use the free tools I have at my disposal. I’ve learned how to research and find out what’s working now!
- Some people claim that by using hashtags or (#) they have better results on twitter. It’s important to note that others have claimed that they’ve been punished for using them too often. #TwitterHashTags
- Sometimes valuable information is right in front of your face. For example twitter has a list of things that are currently trending. Occasionally, I’ll go post on one of these trending topics. Whenever I do, I try to leave an image with my tweet (that’s related to the topic) because it’s been proven that images get up to 18% or more attention.
- When I build a website I can go to a particular market and study other websites that are similar to the one I want to build. This tells me if there’s a market, how much competition there is, what kind of keywords they’re using and more. If I right click on a webpage and scroll down to the “view source” option it shows me the html code used to build the website. This can be full of valuable information. I don’t want to copy my competition. I just want to know what they’re doing and what’s working for them. I also use spyfu.com to get an analysis of the competitions website.
If I wanted to sell on Ebay, I can find out what is selling by how many bids an item has, how many similar items a seller has sold, how many total items a seller has sold, etc. I can even alter the search results with ebays tools by limiting my search to bring back results that are unique. They have a great platform in which they give you options about what kind of results you want. I know that someone who’s sold thousands of items has made some money, and I know that someone who’s sold a few isn’t making a living or getting rich on ebay. Now I can go look at what their most popular items are, and find out if I can find any of them to sell myself.
This isn’t easy. It takes time. From my perspective and experience I would definitely recommend doing your research. Find out what’s already working for others. Learn to look for and utilize some of the tools that are usually right in front of you. Learn to capitalize off of what’s working and use these things to your advantage.
I’ll be writing several new helpful posts in the near future, so please do come back and check in.
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