Traffic Techniques

Website Design and Traffic Techniques.

Website Design and Traffic Techniques.

Hello!

I’ve noticed a trend lately when it comes to website design. (I’m sure you have too.) What I’ve noticed is that many websites are abandoning the traditional sales page website design layout, and going with a more stylish page design. (Which is of course a matter of style opinion.)

The new style of web design often comes with a simple image background, and then several other smaller images with navigation features and possibly a small amount of text to explain the subject of the particular page. They also usually have a menu at different locations with contact, about us, directory, and more.

It seems as though people are looking for a simple and user friendly website design theme that’s easy to navigate and easy on the eyes. Is this the future? I’ve heard that you have a limited opportunity to catch someones interest on the internet. Therefore, if you decide to go with one of these new and sophisticated layouts, I’d recommend using catchy headlines.

If you’re a huge website such as Apple or any number of others, your traffic is already guaranteed. In this case, many people are going to your website anyway. Some of them are going there to buy a specific new product that only Apple sells. If you’re not Apple, you probably don’t have this luxury. Instead, you’ll need to gain people’s attention. You’ll need to offer them something, and keep them interested. Ask yourself, “What’s in it for them”? Most people when viewing a website are asking “What’s in it for me?” The answer to this question can be an amazing product, an answer to a question, an exciting article or video, free information and much more.

I’ll admit, some of this website design information is much easier said than done. For example, if I’m trying to optimize my website, add style, add functionality, and create irresistible headlines, (With articles that contain relevant and legitimate information) it often seems like a major endeavor or balancing act. I have to plan accordingly, and it’s rare that my plans don’t change. I think most website design experts would agree that a certain amount of compromise is often necessary. Finding a good balance that includes appeal, design, functionality, SEO, and more is an important part of designing websites.

The purpose of today’s blog however is to throw some ideas out there, let you know what others are doing, provide strategies, and hopefully give beginning web designers a brief overview of some of the tactics others use in their marketing campaigns.

So with all of the that not so fun stuff out of the way, let’s get started.

Website Design and Traffic Techniques.

Clickbait-Have you ever heard of this term? When I think of clickbait, I think of an article, news story, blog (usually an image or a video) with a headline that’s so irresistible, the viewer has to click on the link to learn more.

There’s no doubt that certain stories and headlines peak our interests and curiosity. When it comes to clickbait, these stories can be hard to resist. Do they ever account for extra exposure or sales? Most likely yes, but the truth is that the visitors are not targeted traffic in this case. (Targeted traffic is the person seeking what you’re selling, and going directly to your website to buy it.)

More traffic is good, however when a person lands on your clickbait page the ads and headlines they see should grab their interests immediately, or they’ll most likely end up leaving in no time.

I’ve personally fallen for clickbait headlines only to be disappointed when I reached the page and found that the information wasn’t relevant to the headline or image I clicked on. I’ve found that they were exaggerated stories, or thought someone was obviously just trying to sell me something.

I don’t know about you, but I find this irritating. Another thing I find annoying are the pop-ups that won’t allow you to leave the page, or require you to agree to leave the page before allowing you to go back. I don’t know if these sites can be successful in the future or not? They only seem to serve to annoy me personally. Many sites have completely abandoned these strategies, choosing instead to create a more professional and user friendly website design. That doesn’t mean that clickbait doesn’t work. I suppose it just means that you should make sure that the content is relevant, and that people don’t feel like you’re spamming them.

Clickbait is certainly a strategy many people use to get more traffic.

Blogs, articles, and content.

Many people have an item, service, or products to sell but find that it’s hard to compete with other websites for traffic. Some alternatives to ranking very high in search engines in a specific category are adding content pages. These can be articles, blogs, news and more. You can optimize pages for specific search terms (not always the most common search queries) and gain traffic.

You also have a better chance once your website is well established. If your site is secure, professional, responsive, optimized, and in the right market, you’re setting yourself up for success. If you check your code, check punctuation and spelling, make sure your links work, update pages when you find mistakes, and try to consistently improve, it is my honest belief that you can do well.

If a particular market is saturated or loaded with competition, there are still other strategies someone can try to use to increase traffic. Few are as effective as researching your market, and solid search engine optimization.

One strategy is to blog or write articles about things that are already being discussed or “trending”. An example would be during the political campaign many people were talking about Hillary Clinton or Donald Trump. Although you may not be interested in either of these two candidates, writing articles or blogs about them may be beneficial as a source of traffic? The same theory could be used to create a website about politics, sports teams, popular musicians, athletes, and more.

Did you know that Twitter actually provides a “trending” section right on their webpage? It tells you exactly what most people are talking about now. That can be a good indicator of what people are interested in.

Another tactic is to create a good network and back links. My network is the other websites and individuals that my website is associated with or linked to. Right now, I’m blogging about website design, generating traffic, search engine optimization etc. It would pay for me to be linked to other sites that contained similar information. I can go read up on similar blogs and articles and leave comments.

Note: What’s important is that I actually read the blog or article and don’t just run around spamming people with links to my website. I’m not there to sell them anything. I’m there to connect. This is the way professionals do it. I want to comment something relevant to their blog, post, or article. I don’t want them to feel like I’m using their page to try to drive traffic to my own website. You never know, you might just learn something! You may even gain a new colleague or friend.

I’m sure I’ll be talking more about this subject in the future. Thanks for visiting.

Have a great day!