SEO–search engine optimization tips. 12-13-17
The best way to know what’s working now, (Search engines are changing their specifications and requirements.) is to keep up to date with some of the changes that are happening. Remember in the last chapter we covered market research. You should also research SEO trends, new articles about SEO, use the “view page source” trick, (On websites. ) and try to keep up to date!
I’m going to share some tricks, myths, rumors, and more on this page. Once again doing your own research is the best advice I can give you. If you learn the basic concepts of SEO you can apply SEO to Craigslist ads, Ebay ads, your web pages, blogs, and articles to try to bring in more free organic search traffic.
(Organic traffic is traffic generated by optimization, not paid ads.)
Once again remember that there is no power greater than doing your own research! In previous chapters we covered being specific and thorough when browsing. So above I typed in SEO 2017, SEO trends 2017, and so on. The truth is probably that search engines such as Google and Yahoo are going to decide on what their search criteria demands. This means you should keep doing your research and keep up with the trends.
One thing I really love about my WordPress website, is that it’s responsive, (unlike the book I’m currently writing in NVU.) Just as your research has a checklist, your SEO can have a checklist, and in case you’re wondering what I meant above by responsive, responsive means that my website is designed to load nicely in most browsers, and on almost any device that someone may be using. I’m pretty sure that “Responsive design” will be mandatory in the future to have a good search ranking.
Another benefit to WordPress is that there are quite a few SEO plugins that can make your SEO a snap! You simply find them, install, and activate them. Some versions of plugins are “paid” meaning you wont receive all of the benefits of their SEO plugin unless you pay for them. Most are reasonably priced, and there are still several free versions that are actually pretty functional. However, if you want the best you may need to think about purchasing a good plugin, with all the options.
I’ve heard very good reviews about the Yoast SEO plugin. I’ve also seen it used on some really popular and successful websites. I’ve seen it used on a few websites while doing market research. The few websites I was researching, (that were using the Yoast SEO plugin) definitely seemed like successful websites in their particular niches. The paid version of Yoast is definitely better than the free version. Because I wanted to try some SEO tactics of my own, I installed and tried several free versions. I’m currently using the free “Auto SEO” plugin on my WordPress website. When I get to work on some of my other websites, I’m planning on trying out the paid version of Yoast SEO. The truth is, I’ve heard nothing but good things about Yoast. I’ve also seen the results of using this plugin firsthand.
If you’d like to get an idea of just a small portion of the kind of plugins that are available for WordPress and how they work, there are seo plugins for security plugins that will allow you to easily create rss feeds, gallery picture plugins, email opt in plugins, post submission plugins, (These allow others to post on your blog or website.) and a whole lot more.
What I’m doing for SEO traffic right now-
Whenever I name a picture or image (my .jpg, .jpeg, .png) I’m thinking of what someone might type into their search bar. If my website is about how to build websites (which it is.) I might have images with names such as How-to-build-websites.jpg, buildwebsites.jpg, howtobuildwebsites.jpg, or anything else that I think may be popular or productive for free search traffic.
If I’m working on a page about SEO (like this page) I might name my images SEOtrends2017.jpg, seo.jpg, seosecrets.jpg, seostrategies.jpg, etc. (Please remember that image files .jpg cannot have any spaces in their names. No doing this.jpg wont work butyoucandothis.jpg will work because there’s no spaces in the image name. Browsers and computers don’t recognize blank spaces in an image file name.)
I may even research terms before deciding. What I’d be looking for are terms that lead to pages that receive lots of traffic and aren’t too difficult to compete with. You might call that Niche SEO? I’m searching for a place, product, or a market that I think I can get into and make a profit. I can use the keyword naming technique when I name images, folders, for the title of my page, in my meta tags, and so on. In order to get more traffic my keywords and keyword phrases should be relevant to the content on the particular website, page, or post I’m creating.
Remember in the last chapter when we used spyfu.com to research our competitors? If I wanted to be really particular, I could type in numerous search phrases and keywords in Google, study the results, and then use spyfu to see which pages are generating the most traffic. This might be a vigorous and time consuming approach, but it may also pay off!
Other things I always consider when optimizing my web pages is my page size, (word count) the size of my images, (remember, you want your page to appear nicely on any device. My images are usually between 283 pixels to 300 pixels wide, and around 225 pixels to 250 pixels high) This is my guarantee that they will not be hanging off the side of the page if someone’s viewing my website on a cell phone, smart phone, or other device.
Quick Tip-Not all of my pages are optimized for search engines. There are some pages where I want to explain things in detail, and therefore I don’t worry about the size of the page. I’m more concerned about providing valuable and complete information on these pages. Occasionally, I’ll spend some time just optimizing certain pages for more traffic, other times I focus on the material. What I really need to consider is does my page have so much on it, that it may lag or not load correctly on some devices or connections? I don’t want it to be huge, but I like to get my point across on one page if possible. This is because of Marketing. The longer you can keep people on your page or website the better. If they lose interest or feel like there’s too much work involved, they’ll simply go somewhere else.
When I think of a Network, I think of all of the other websites that are linked to my website. In other words my website has a few links to YouTube, links to my social media accounts, and more. On my social media accounts I’m following really popular Celebrities, Corporations, Major Businesses, Athletes, and more. These are what makes my “Network” strong. When I think about a search engine, I imagine a “robot” or “spider” that’s crawling over my page, checking the links, keywords, relevance, comments, spelling, grammar, and more. If my network leads to web pages that receive millions of visitors every day, maybe the search engine robot or spider will take my website more seriously? I strongly believe in building a Network, or following the big names!
In our previous chapter we did specific searches. Why not type in to Google (like I did) Who are the most famous or followed celebrities on Facebook, or what are the top Corporations in the world. When I get my results these are the people and businesses that I’m going to go follow on Facebook, Twitter, and other social media websites. We cover this more on our social media marketing page in my ebook. (Internet Money 2017-2018.)
If you’re hoping for the best SEO results possible, you’ll need to try and avoid grammar, spelling, code, and other mistakes. Too many of these can really make you look like an amateur. I haven’t seen a top ten website yet that was full of mistakes. There may even be a spell check plugin for WordPress or your computer? It’s not a bad idea to use these kinds of tools. When I’m building a website in Notepad++ or NVU I can go download what’s called an “html checker or validator”. Usually there are hundreds of errors that I would have never noticed! (Some of these errors are usually false. Like when I spell my name and the computer doesn’t recognize it. It will assume that it’s a misspelling, even though it’s not.) Either way, I trust it to find mistakes more than I trust my own abilities. I’ll generally find a few things I can improve on.
I’ve heard that you need to use your keywords or keyword phrases 8-10 times per page. This has been my philosophy for at least ten years now. I never want to go over ten. In other words, if my keyword is in my title, in a header or headline, in my images, or elsewhere, It doesn’t take much to go overboard. There is what is known as on page optimization, (how many times your keyword or keyword phrase appears directly on your web page) and off page, (keywords and phrases in your meta tags, descriptions, images, tool tips, alternate text, folders and more.) You want to be careful not to over do it. You’ll be punished if you over do it, and punished if you under do it! You want to keep things balanced.
I’ve heard, is that by making your keywords bold and indenting them you can increase traffic? Another tactic is making sure to use your keyword or keyword phrase in the first sentence or paragraph of a page. I think the last two examples above probably still work, but in the example I’m going to give you below, not everything you’ll hear will work or be good advice. Some things can actually hurt your search ranking. The best policy is to help yourself and do your own research!
Back in the old days Guru’s would load their webpages with keywords by writing really small words in white text, on a white background. (So you couldn’t see them.) Of course the search engine robot wasn’t designed to detect these tricks yet, and therefore rewarded their creativity. If you tried that today, you’d surely be punished, so I never recommend doing this. I can however appreciate their thoughts of tricking the search engine robots and spiders. It wont work anymore, but there may still be ways to crack the code?
I’ve heard that using header tags (<h1>Heading 1, <h2>Heading 2, <h3> Heading 3, and so on) can be beneficial for your SEO? The best way to find out is to go take a look at some other popular websites and find out exactly what they’re doing. I typically use an <h1> tag, at the very top of my page. (This makes the headline bigger, <h1> is the biggest, and as you go down <h2>, <h3>, <h4>, etc the tags make your text smaller. So I’ll use an <h1> for my headline (not because it’s necessarily good for search results, but because I like the way it looks.) From there I may create a couple of sub headlines further down my page with the <h2> option.
(This may not be the best policy for getting search results, so you should analyze other websites.)
If you have a website about how to build websites, you may want to go find other websites that share the same kind of information. Relevance is also an important part of your Network. I have a website about how to build websites. If I had links to 100-1000 other websites about “how to build websites” the search engine might take my website more seriously? I can leave nice comments on their website, provide strategies, and more. What I try to avoid doing is “spamming” other websites with my URL link, or ads.
One more thing I recommend is listing your business locally in as many directories as possible. For some reason if the search engine see’s a physical location, (You may even want to get listed on “Google maps“?) it seems to take websites more seriously? There’s one very important tip here though! All of your listings should be identical. They should have the same name, phone number associated with them, the same address and everything else. This will prevent search engines from getting confused about who you are and what kind of business you really have!
Finally, when it comes to SEO, I recommend lots of hard work and research so that you can find out for yourself what’s working right now! The top ten to twenty search results for any particular search (that aren’t paid ads) should give you a good idea about what SEO strategies are currently working. Remember, paid ads don’t count. They pay for their top positions.
Thanks for visiting!